Almost every business owner knows they need to be advertising to stay competitive in their local market. These days the most cost-effective and efficient way to advertise is online. Online advertising allows your business to target specific consumers and use the data gathered from your campaigns to maximize the return [...]

Whether you’re new to Google AdWords or have dabbled with the dashboard from time to time, you probably know that getting a campaign launched is one thing but getting consistent results is something entirely different. Before you know it you’re neck-deep in technical lingo, wading through a sea of indecipherable features, [...]