About Annie Yeager

Annie is a performance marketing leader with more than six years of experience at Black Propeller, where she grew from Account Manager to Director of Growth. Her expertise spans paid search, paid social, multi-channel strategy, and client growth, giving her a firsthand view of what it takes to turn advertising strategy into measurable business results. She writes about the practical side of performance marketing, drawing on years of experience building strategies, leading teams, and helping businesses navigate an increasingly complex paid media landscape.