Display Advertising

You’re not alone. Display ads are tough to get right and frustratingly easy to get wrong. Many businesses find themselves investing exorbitant amounts into display advertising with minimal return (or no return at all).

With the right plan in place display advertising can play a significant role in your overall digital advertising strategy. We’ll help you develop and execute that plan so that you can leverage the display network to grow your business.

All Black Propeller PPC managers are certified in Google Display Advertising and have experience driving real results through the Display Network. This includes:

• Pre-built affinity & in-market audience selection
• Custom intent & custom affinity audience building
• Placement management
• Frequency capping
• Responsive display ad & image ad development
• Ongoing audience management

And more. The goal is always to get the maximum return on your investment, so we use all the Display Network tools at our disposal to make that happen.

The display network can serve ads in a variety of formats: images, videos, interactive media, and even text ads. Using a variety of display ad formats can expand your reach, and we’re happy to help with creative development.

Display ads put your business in front of customers throughout their purchasing process. In the hands of an experienced PPC manager, display ads are a powerful branding tool that generate direct conversions and influence future purchases.

Effective display advertising doubles down on the marketing messages you’ve chosen. Your other PPC campaigns, your social media, your website, even your offline marketing messages can be reinforced by display ads to improve brand recall.

Showing your ads to everyone on the internet is a waste of money. Display ads offer abundant targeting options to maximize ROI, and we choose the best options for you based on customer data and goals.

Display ad performance is tracked directly in Google Ads and Analytics. This data defines what’s working, what’s not working, and how we can make your ads even better.

Anyone can report on PPC numbers. Impactful reporting requires interpreting data accurately, translating it into actionable takeaways and sharing it with clients so that they feel confident in the work we’re doing.

Not everyone who sees a display ad is going to convert immediately. Not everyone who sees a display ad is going to convert immediately. Setting up conversion tracking, and choosing the right attribution model are all critical to measuring the success of your display campaigns.