Optimizing Health Campaigns for Yunique Medical: 56% Growth

Yunique Medical is a healthcare provider that offers personalized medical services focused on hormone replacement therapy, weight management, and overall wellness programs. Their approach is centered around optimizing health and vitality through individualized treatment plans, addressing each patient’s specific needs to enhance their quality of life.

The client was struggling to generate qualified leads and faced difficulty in scaling their business. Despite efforts to drive traffic, they found it challenging to convert visitors into high-quality prospects. They needed a more effective strategy to optimize their lead generation process, reduce inefficiencies, and create a scalable approach to meet growing demand.

Recognizing the need to better support female hormone therapy as a core business aspect, we developed a dedicated campaign for hormone replacement therapy. This campaign focuses on precise targeting and tailored messaging to address the specific needs and interests of this audience. To drive conversions, we implemented a focused keyword strategy that prioritizes bottom-of-funnel keywords with high purchase intent. Additionally, we employed a robust negative keyword structure to exclude irrelevant search terms, ensuring refined targeting and maximum efficiency in campaign performance.

Within 14 days of implementing the new strategy, the campaign delivered outstanding results while maintaining cost efficiency. Spend was reduced -8.5%, and the average CPC dropped significantly by 41.27% Conversions increased by 56.25% to 25, with calls doubling to 10 (+100%). The CPA improved significantly, decreasing by 41.44% Additionally, the female hormone therapy campaign saw a CTR increase of 28.35%, reaching 5.09%. These results highlight the success of the targeted campaign and refined keyword strategy in driving high-quality, cost-effective performance.