Boosting Conversions for WW Displays: 150% Growth in Results

WW Displays is a leading provider of custom retail pedestals, known for their decades of experience and commitment to quality. Based in the USA, they offer customizable options in various materials, shapes, and sizes. Serving a diverse clientele, WW Displays has built a reputation for delivering high-end, environmentally friendly display solutions for retailers seeking functional yet elegant product presentation.

WW Displays’ website and Google Ads campaigns were underperforming, largely due to poor website optimization and ineffective ad management. Their site was not tailored for lead generation, with numerous user experience (UX) issues, including confusing calls to action, unappealing copy, and excessive form fields. Visitors struggled to navigate the site efficiently, which led to high bounce rates and poor lead conversion. The lack of a cohesive user journey meant that many potential customers left without engaging.

Additionally, their Google Ads campaigns had not been optimized to align with their landing pages. The ad copy was broad and lacked specific calls to action, while the messaging didn’t match the content on the landing pages. This disconnection resulted in wasted ad spend and low-quality leads that did not convert effectively, leaving WW Displays with uncertain ROI from their paid media efforts.

To address the issues, we first focused on improving the user experience of WW Displays’ website. We designed a new, optimized landing page with a strong, clear call to action, compelling headlines, and visually engaging product images. We simplified navigation and enhanced mobile optimization to ensure a seamless browsing experience across all devices.

Next, we worked on aligning WW Displays’ Google Ads campaigns with their landing page. We created ad copy tailored to specific customer intents and product categories, ensuring that the messaging matched the content on the landing page. This alignment helped drive high-quality traffic, and with improved ad assets, we were able to maximize the efficiency of their Google Ads budget. Our approach focused on delivering personalized, targeted messaging that spoke directly to WW Displays’ ideal customers, increasing lead quality and reducing wasted spend.

After implementing these changes, WW Displays saw substantial improvements in their Google Ads performance and overall conversions. Conversions increased by 150%, while the conversion rate surged by 206%. Most notably, the cost per conversion decreased by 62%, making their advertising spend far more efficient and effective.

The high-quality leads generated from the optimized landing page and Google Ads campaigns significantly improved the overall business results. These exceptional outcomes led WW Displays to request further optimization across additional websites, demonstrating the long-term success of our strategy.