Elevating Performance for World Spa: 105% ROAS Growth

World Spa, located in Brooklyn, New York, offers a luxury wellness experience that blends global spa traditions with modern amenities. The facility features a variety of thermal and spa experiences, including Finnish saunas, Turkish and Moroccan hammams, Japanese onsens, Himalayan salt therapy rooms, and infrared rooms. Guests can also enjoy an elevated dining experience alongside access to curated treatments, memberships, and exclusive events.

World Spa had an established presence across paid social (Instagram and Facebook) and paid search (Google Ads, including Performance Max), promoting admission passes, treatments, and influencer-driven campaigns. However, performance had plateaued.

After previously achieving a 300% ROI, returns declined to 150%, with little improvement despite ongoing optimization efforts from their previous agency. Campaigns lacked strategic evolution, and there was minimal alignment between paid media and organic search efforts – leading to missed opportunities in both efficiency and long-term growth.

Additionally, the site was not fully capitalizing on high-intent, non-branded search traffic. Key service and experience pages lacked optimization, limiting visibility for searches related to spa experiences, wellness treatments, and destination-based queries in Brooklyn.

We implemented a multi-channel strategy that combined paid media optimization with foundational SEO improvements to drive both immediate performance and long-term growth.

On the paid side, we restructured search and social campaigns to improve targeting, streamline account structure, and better align creative with user intent. Performance Max and Meta campaigns were rebuilt with updated audience signals and more conversion-focused messaging.

From an SEO perspective, we focused on strengthening World Spa’s visibility for high-intent searches. This included optimizing key landing pages, refining on-page content to better match search behavior, and improving internal linking to support priority services and experiences. We also worked to ensure alignment between paid keyword strategy and organic targeting, allowing insights from each channel to inform the other.

This integrated approach helped capture demand more efficiently – both from users actively searching and those being introduced to the brand through paid channels.

The impact was significant across both paid and organic channels.

ROAS increased from 1.8 to 3.7 year-over-year, alongside a 24.8% lift in CTR driven by stronger creative and more precise targeting. At the same time, organic traffic grew by 38%, with notable gains in non-branded search visibility and improved rankings for key service-related terms.

The combined effect was not just more traffic, but higher-quality traffic – resulting in increased purchase volume, stronger engagement, and a more sustainable acquisition strategy overall.