Elevating Performance for World Spa: 105% ROAS Growth

World Spa, located in Brooklyn, New York, offers a luxury wellness experience that combines global spa traditions with modern amenities. The facility features a variety of authentic thermal and spa experiences, including Finnish saunas, Turkish and Moroccan hammams, Japanese onsens, Himalayan salt therapy rooms, and infrared rooms. Guests can enjoy treatments and relaxation services alongside access to its dining lounge, which offers an elevated food and beverage menu.World Spa operates as a day spa with admission passes for full or limited access, depending on the day, and also provides memberships for year-round unlimited access with exclusive perks. It caters to adults seeking wellness and relaxation through curated treatments, private club options, and special events​

The client had a comprehensive marketing strategy spanning paid social (Instagram and Facebook) and paid search (Google Ads, including Performance Max). Their campaigns focused on various objectives such as admission passes, treatment promotions, and influencer partnerships, occasionally leveraging UGC (user-generated content) for ads. However, despite these efforts, their existing agency’s approach had stagnated, leading to a significant decline in performance.The client had a comprehensive marketing strategy spanning paid social (Instagram and Facebook) and paid search (Google Ads, including Performance Max). Their campaigns focused on various objectives such as admission passes, treatment promotions, and influencer partnerships, occasionally leveraging UGC (user-generated content) for ads. However, despite these efforts, their existing agency’s approach had stagnated, leading to a significant decline in performance.

Previously achieving a 300% ROI, their return had dropped to 150%, falling short of their expectations and impacting overall business growth. Weekly meetings with their agency to address the issue had failed to yield improvement, leaving the client frustrated with the lack of innovation and results. Seeking to rejuvenate their marketing efforts and drive more customers through their doors, the client decided to bring in a new partner to provide a fresh perspective and a reinvigorated strategy.

Our approach was multi-faceted, focusing on data gathering, optimization, and targeted campaign building across search, social, and creative channels. For search, we started by gathering data to establish a baseline and optimizing key foundational elements to improve targeting accuracy and campaign performance. In social, we built initial campaigns, then refined them by optimizing audience targeting, ads, and overall campaign structure to drive higher engagement and conversions. On the creative side, we developed and launched Performance Max (PMAX) and Meta ads, tailored to resonate with the target audience and amplify reach. KPIs for search focused on improving audience targeting accuracy, establishing a solid baseline conversion rate, and increasing ROAS. For social, key metrics included landing page views, add-to-carts, purchases, and ROAS, all aimed at maximizing campaign efficiency and driving measurable results.

Year-over-year, the campaign saw a substantial improvement, with ROAS increasing from 1.8 to 3.7. This growth was accompanied by a notable rise in purchase volume, reflecting the effectiveness of our strategy. Additionally, CTR increased significantly, serving as a testament to the impact of the optimized ad creative. The combination of refined audience targeting, compelling messaging, and creative improvements not only drove higher returns but also boosted engagement and conversions across the board.