Surf Camp Conversion Tracking & Lead Boost Success

Located in Tamarindo, Costa Rica, Witch’s Rock Surf Camp offers all-inclusive surf vacation packages for beginners to advanced surfers. With a beachfront hotel and direct access to the best waves, they provide tailored surf lessons, tours, and accommodations for solo travelers, families, and groups—all focused on creating unforgettable surf experiences.

Witch’s Rock Surf Camp was struggling with improperly set up conversion tracking, leading to significant data loss and making it hard to measure campaign performance. Additionally, their broad, un-targeted approach diluted campaign effectiveness. The goal was clear: accurately track leads, boost lead volume, and keep the cost per lead at or below $50.

Our team stepped in to resolve these issues by implementing a robust conversion tracking system. We provided a detailed lead sheet that attributed leads to specific keywords and campaigns and integrated Google Ads with their CRM. Refining their campaign strategy and tailoring ad copy to match searcher intent allowed us to zero in on the right audience—ensuring every message resonated with potential surf enthusiasts.

Thanks to the new tracking setup and targeted campaign strategy, Witch’s Rock Surf Camp can now accurately attribute leads. The refined approach not only boosted lead volume but also reduced the cost per lead to just $28—44% lower than the original goal. This case study highlights how a tactical, data-driven approach can deliver impressive results even on a modest budget.