Driving Growth for The Nail Hub: 86% Revenue Increase

The Nail Hub is a company focused on professional nail care and education from a gel nail expert. It provides resources for nail technicians and beauty professionals, including tutorials, products, and industry insights. The Nail Hub offers a curated selection of top gel nail brands on their website, for nail professionals. This allows industry experts to access high-quality, trusted products in one place.

The Nail Hub, despite having strong brand recognition and a dedicated following from YouTube and social media, has faced challenges in driving new customer purchases. Their focus has largely been on nurturing a loyal community through educational content and organic social media efforts, but now they’re looking to reach a broader audience outside their established base.

To address The Nail Hub’s challenge in expanding its customer base, we optimized our Performance Max campaigns to specifically target nail industry professionals through carefully crafted audience signals. This strategy aimed to capture the attention of those already familiar with the brands The Nail Hub offers, encouraging them to make their purchases through The Nail Hub. By increasing product visibility, we were able to reach key audiences and draw them into The Nail Hub’s ecosystem, where they can explore a wealth of products and educational resources tailored for professionals.

By implementing this targeted Performance Max strategy, we successfully drove a 48% increase in new customer purchases for The Nail Hub within the first four months of our partnership. Additionally, this approach boosted the company’s overall ROAS by an impressive 86%, demonstrating the effectiveness of focusing on reaching top industry professionals familiar with their products.