Revitalizing Sales for Peruvian Connection: 178% ROAS Growth

The account optimization efforts successfully led to a significant reduction in CPAs across multiple regions. In Montreal, the strategy delivered 20 conversions with a remarkably low CPA of $11.69, showcasing the effectiveness of targeted optimization. Similarly, in Toronto, 11 conversions were achieved at a CPA of $29.39, further validating the success of the adjustments. These results highlight the campaign’s ability to drive conversions at a significantly lower cost across diverse markets.

The client had not been advertising for nearly a year, resulting in a significant decline in new customer acquisition. With the holiday season and a new catalog launch approaching, they needed to re-engage their advertising efforts to attract fresh customers. Their goal was to revitalize their marketing strategy and build momentum ahead of key seasonal sales, addressing the loss of visibility and ensuring they captured new opportunities in a competitive market.

To drive campaign performance and capitalize on upcoming opportunities, we focused on building and launching new search campaigns designed to target high-intent audiences effectively. Two new Performance Max (PMax) campaigns were developed and launched to expand reach and improve results across Google’s networks. Additionally, we prepared and requested creative assets tailored for November and Black Friday promotions, ensuring campaigns were equipped with compelling, seasonal messaging to maximize engagement and conversions during this critical period. This multifaceted approach aimed to align strategy with both immediate and long-term growth objectives.

The newly launched Performance Max campaigns for Sweaters, Dresses, and Coats/Jackets delivered exceptional results, achieving a blended 178% increase in ROAS (7.8 ROAS) compared to October. Purchase activity experienced a significant surge starting November 16th, marking a strong recovery from the “post-election slump” observed earlier in the month. These results underscore the effectiveness of the targeted campaign strategy and the importance of aligning efforts with seasonal trends and shifting consumer behavior.