548% Increase in Conversions with New Landing Page Headline

For over 20 years, Perma Pier Foundation Repair has delivered customized, science-based solutions for residential, commercial, and real estate clients. Serving Austin, Dallas, Fort Worth, Houston, and San Antonio, they understand Texas geology and the unique challenges it brings.

Perma Pier’s Austin landing page—developed in July 2022 by a previous agency—used generic language that didn’t connect emotionally with homeowners. Despite a high volume of leads, most inquiries were unqualified, leaving the client eager for a message that truly resonated.

Our team reimagined the landing page by testing a new, emotionally driven headline: “Protest Your Investment From Damage”. This single change was designed to tap into the mindset of Texas homeowners who view their property as a long-term investment. By focusing on what matters most to them, the new headline quickly became the catalyst for improved performance.

A split test compared the original “champion” variant (2% conversion rate) with the new “challenger” variant (12.96% conversion rate). With a 96.39% confidence score, the landing page makeover delivered an impressive 548% increase in conversions, with every lead proving to be highly qualified—and many converting into booked jobs.