Transforming Ad Strategy for Outdoors For Less: 270% Growth

Online retailer that specializes in outdoor sports gear/equipment, including hunting gear, fishing gear, and deer blinds.

The company was experiencing a number of challenges with their social advertising campaigns. These challenges included improper campaign optimizations and account structure, lackluster creatives, inefficient or missing audience targeting and ad copy usage, and not leveraging data to run remarketing audiences. As a result, the company’s online advertising campaigns were not performing as well as they could be.

We paused older, inefficient campaigns and replaced them with new campaigns optimized for purchases. We also set up a funnel account structure consisting of prospecting and remarketing campaigns. To improve creatives and ad copy, we revamped them with custom performance creatives and tested different content formats like static, GIF, and video to identify top-performing ads. Finally, we leveraged Dynamic Catalog campaigns to target high-intent prospects seeking deer blinds and retarget those interested in specific products.

We successfully increased overall purchase volume, revenue, and ROAS while simultaneously reducing CPAs. The new campaigns, creatives, and funnel structure empowered us to scale our ad spend by 24% while maintaining and even enhancing performance. Notably, the strategic combination of dynamic catalog prospecting and remarketing campaigns, coupled with targeted audiences and tailored messaging, played a pivotal role in driving these positive outcomes.