Optimized campaigns drove a 216% purchase surge, 61% lower CPA, and a 270% revenue jump for Outdoors For Less.
+216%
Purchases
-61%
CPA
+270%
Revenue
Services
Industries
Meet Outdoors For Less.
Outdoors For Less is an online retailer specializing in outdoor sports gear and equipment, offering everything from hunting and fishing gear to deer blinds. Their extensive product range caters to outdoor enthusiasts who demand quality and performance.
The Challenge: Underperforming Campaigns and Inefficient Targeting.
Outdoors For Less was struggling with underperforming social advertising campaigns. The account suffered from improper campaign optimizations and structure, unengaging creatives, and inefficient or missing audience targeting. Moreover, the absence of effective remarketing strategies meant valuable data was not being leveraged, leading to missed opportunities for engagement and conversions.
The Solution: Revamped Campaigns with Paid Search and Paid Social.
We addressed these issues by pausing older, inefficient campaigns and replacing them with new, purchase-optimized ones. The account was restructured into a clear funnel with dedicated prospecting and remarketing campaigns.
Our team revamped the creatives and ad copy using custom performance creatives and tested various content formats like static images, GIFs, and videos to determine the top performers.
Additionally, we implemented Dynamic Catalog campaigns to target high-intent prospects looking for deer blinds and retarget those who showed interest in specific products. This cohesive approach across both Paid Search and Paid Social channels maximized ad spend efficiency and overall performance.
The Results: Exceptional Growth and Efficiency.
The optimized campaigns delivered outstanding outcomes for Outdoors For Less. Purchases surged by an impressive 216% while the cost per acquisition dropped by 61%. Revenue soared by 270%, and our refined funnel structure and creative optimizations enabled us to scale ad spend by 24% without sacrificing performance.
The strategic combination of dynamic catalog prospecting, precise remarketing, and targeted messaging proved crucial in driving these results and demonstrating the effectiveness of our tailored Paid Search and Paid Social strategies.
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