Revitalizing Luxury Resale for Louped: 45% Revenue Growth

Louped is an innovative online platform specializing in the buying and selling of pre-owned luxury jewelry, watches, and designer pieces. The company provides a unique, secure marketplace where individuals can access a curated selection of premium items, ensuring authenticity and quality. Louped caters to a discerning clientele looking for luxury items at competitive prices, as well as sellers seeking a trustworthy platform to showcase their pre-owned high-end pieces. Through its commitment to excellence and a seamless shopping experience, Louped has established itself as a trusted destination within the luxury resale industry.

Despite a long-standing partnership with a paid advertising provider, Louped felt its campaigns had plateaued, lacking fresh, innovative approaches to maximize conversion rates. The advertising strategy seemed to be running on autopilot, with limited strategic adjustments over time. This perceived stagnation led to concerns that their paid search efforts—spending $10,000 to $18,000 monthly—were not achieving optimal results. Seeking growth and renewed energy in their digital advertising strategy, Louped desired a fresh perspective to re-evaluate and enhance their campaigns specifically for their engagement ring products

To address Louped’s need for innovation and improved performance in its paid advertising efforts, the team implemented several key initiatives:

Launched a New Performance Max Campaign: A targeted Performance Max campaign was created, focusing specifically on engagement rings segmented by cut. This helped to showcase Louped’s unique selection to audiences actively searching for specific styles, thereby improving relevance and engagement.

Optimized Conversion Tracking: Ensuring accurate tracking was a priority, especially for e-commerce transactions. By setting up and verifying the correct conversion actions, the team enabled more precise measurement of campaign effectiveness, offering a clearer picture of the return on ad spend.

Adjusted Bid Strategies: Bid strategies were revised to ensure Louped’s budget was allocated optimally, targeting high-intent customers and maximizing the value from their monthly ad spend.

Refined Existing Campaigns: Ongoing campaigns were thoroughly reviewed and adjusted to enhance overall performance. This included making data-informed changes to improve click-through rates, conversions, and general engagement.

Within the first 60 days of implementing the new strategy, Louped experienced a 45% increase in revenue from paid ads, demonstrating the effectiveness of the refreshed approach. Return on ad spend (ROAS) rose significantly from 6.6 to 11.9, reflecting a more efficient use of budget and enhanced targeting. These improvements validated the impact of the strategic adjustments and showcased the value of a revitalized, data-driven advertising strategy for Louped’s growth.