Boosting E-Commerce for Forge Hardware: 37% Revenue Growth

Forge Hardware Studio is a specialty retailer offering high-quality, modern, and vintage-inspired hardware for homes and businesses. They provide a curated selection of cabinet knobs, drawer pulls, door handles, and decorative hooks in various finishes, focusing on both design and functionality. With a commitment to craftsmanship, Forge Hardware Studio aims to elevate interior spaces through unique, stylish, and durable hardware pieces suitable for any aesthetic. Their offerings cater to homeowners, designers, and contractors seeking premium, detail-oriented solutions for home improvement and renovation projects.

Forge Hardware Studio has an extremely large product feed. Initially, we segmented our campaigns by product types: Knobs and Pulls, Bathroom Accessories, etc. However, the Knobs and Pulls campaign presented unique challenges due to the sheer volume of products. With such a large product catalog, Google’s algorithm began prioritizing certain knobs and pulls, leaving others with limited exposure. As a result, some knobs and pulls received fewer impressions and clicks, restricting their potential to optimize performance and generating missed revenue opportunities.

To maximize visibility and performance, we split the knobs and pulls campaign into two: one for higher-performing products and another for lower-performing ones. Products with low clicks and impressions were moved to the lower-performing products campaign to optimize targeting, increase visibility and improve performance.

As a result of this initiative, we saw a significant increase in product visibility, purchases, and revenue. By isolating top-performing products, we allowed them to receive more budget and impressions, leading to improved efficiency in the campaign. Meanwhile, products in the lower-performing campaign began to generate more clicks and impressions over time, helping identify hidden revenue opportunities. This strategic segmentation also ensured that underperforming products had a chance to improve without limiting the success of the higher-performing ones. Overall, the restructuring optimized the campaign’s performance and provided better insights into product-level engagement.