Purchases & Revenue Rise for Forge Hardware Studio

Forge Hardware Studio is a specialty retailer offering high-quality, modern, and vintage-inspired hardware for homes and businesses. They provide a carefully curated selection of cabinet knobs, drawer pulls, door handles, and decorative hooks, blending design with functionality to elevate interior spaces. Their products cater to homeowners, designers, and contractors who seek premium, detail-oriented solutions for home improvement and renovation projects.

With an extremely large product feed, Forge Hardware Studio initially segmented campaigns by product type. However, the Knobs and Pulls campaign proved challenging due to the sheer volume of items. Google’s algorithm began favoring certain products while leaving others with limited exposure, which meant many products missed out on valuable impressions and clicks, ultimately restricting revenue potential.

To tackle this challenge, we split the Knobs and Pulls campaign into two separate campaigns, one for higher-performing products and one for lower-performing ones. This allowed us to allocate budget and impressions more effectively, ensuring that top performers could shine while giving underperformers a chance to gain traction.

In tandem with this segmentation, our Performance Creative team refined ad visuals and messaging to better showcase each product’s unique features, ensuring that every creative element resonated with the target audience. The integration of these targeted strategies with our Paid Search efforts helped optimize both visibility and performance.

The strategic campaign restructuring delivered impressive results for Forge Hardware Studio. By isolating high-performing products, we were able to channel more budget and impressions where they mattered most, driving a significant boost in revenue. Meanwhile, the newly created campaign for lower-performing products began generating increased clicks and impressions over time, revealing hidden revenue opportunities.

Overall, these efforts culminated in a 36.87% increase in revenue and a 30.26% boost in purchases, providing valuable insights into product-level engagement and paving the way for ongoing campaign optimization.