CUBE84 Grows Leads 400% with PPC & SEO Strategy

CUBE84 is a consulting firm specializing in Salesforce and Pardot implementations for enterprise businesses. After working with multiple agencies that failed to deliver results, they needed a more strategic and performance-driven approach.

Their primary goal was to increase lead volume while maintaining efficiency, with a long-term plan to scale once performance improved.

Existing campaigns were ineffective and required a full rebuild. Prior efforts drove low-quality leads, failing to reach the enterprise-level audience CUBE84 needed.

The Salesforce consulting space is highly competitive, with expensive keywords and long sales cycles. At the same time, the site lacked strong alignment with high-intent search queries, limiting both paid and organic performance.

Sending all paid traffic to the homepage further reduced conversion rates, creating friction in the user journey.

We rebuilt the paid search strategy from the ground up, focusing on high-intent keywords tied to enterprise-level services.

Initial efforts centered on bottom-of-funnel queries, allowing us to capture demand from users actively searching for Salesforce consulting solutions. Lower-intent keywords were intentionally deprioritized in the early stages to maximize efficiency.

We introduced dedicated landing pages to replace the homepage as the primary conversion path. Through testing multiple CTAs and layouts, we identified a structure that significantly improved conversion rates.

As performance stabilized, we expanded into remarketing campaigns across LinkedIn and Facebook to re-engage users and support longer sales cycles.

From an SEO standpoint, we aligned core service pages and landing page messaging with high-intent search terms. This helped improve relevance for both paid and organic traffic, supporting better visibility and more qualified inbound opportunities.

Performance improved quickly and continued to scale.

Within the first two months, lead volume increased by 50%, hitting initial goals without increasing ad spend. By month four, lead volume doubled while maintaining efficiency.

By month six, total lead volume had increased by 400%, driven by stronger targeting, improved conversion paths, and better alignment with user intent.

Lead quality also improved significantly, with a higher concentration of enterprise-level prospects entering the pipeline.

The result was a scalable growth strategy – combining paid media and SEO to drive consistent, high-quality lead generation.