Optimized Paid Search generated 15 inquiries in month 1, with over 50% converting to booked calls for BALANCE.
15+
Inquiries in Month 1
50%
Inquiries Booked A Call
Services
Industries
Meet BALANCE Addiction Treatment Center.
BALANCE is a premier outpatient eating disorder treatment center based in New York City. Renowned for its comprehensive approach to care, BALANCE offers personalized treatment plans and a safe, supportive environment for individuals on their journey to recovery.
The Challenge: Diminishing Returns in Lead Generation.
Despite its strong reputation and trusted name, BALANCE faced challenges with lead generation. After increasing their investment in Google Ads over the past two years, they experienced diminishing returns and a decline in lead quality. This prompted the need for a more effective strategy to attract and engage potential clients actively seeking treatment.
The Solution: Targeted Paid Search Optimization.
To address these challenges, we implemented a comprehensive optimization strategy. We began by identifying and eliminating areas of wasted ad spend, reallocating the budget to maximize efficiency. The Google Ads account was restructured to focus on high-intent keywords, ensuring that ads reached individuals actively searching for treatment. A dedicated landing page was designed to enhance conversion rates, and precise conversion tracking was established to accurately measure and track qualified leads.
The Results: Immediate Impact with Quality Inquiries.
Within the first month of implementing the new strategy, BALANCE saw a significant improvement in lead generation. The campaign generated over 15 inquiries, and more than 50% of those inquiries progressed into booked discovery calls with the team. This immediate success demonstrated the effectiveness of our targeted Paid Search approach in attracting high-quality leads, aligning perfectly with BALANCE’s growth and care objectives.
Related Results.
Explore more results showcasing how our solutions helped businesses drive growth, improve performance, and achieve their goals through tailored strategies.
Journeys Holistic Life came to Black Propeller struggling to maintain profitability.
Black Propellar utilizes an omni-channel Social Advertising Strategy to boosts Sedano's Supermarket sales.
Black Propeller helps Happy Jack increase traffic to their retailers’ online storefronts and physical stores.
