Driving Growth for The Nail Hub: 86% Revenue Increase

The Nail Hub is dedicated to professional nail care and education, led by a gel nail expert. It offers tutorials, products, and industry insights alongside a curated selection of top gel nail brands designed specifically for nail professionals. This platform empowers beauty professionals by providing high-quality, trusted products in one convenient place.

Despite strong brand recognition and a dedicated following from YouTube and social media, The Nail Hub struggled to drive new customer purchases. Their focus on nurturing a loyal community through educational content and organic social efforts left them with the challenge of expanding their reach to industry professionals outside their established base.

To tackle this challenge, we optimized Performance Max campaigns to specifically target nail industry professionals. By crafting detailed audience signals, our Paid Search strategy reached individuals already familiar with the premium gel nail brands The Nail Hub offers. This increased product visibility and attracted new customers, drawing them into The Nail Hub’s ecosystem where they could access a wealth of products and educational resources tailored for professionals.

Our targeted approach delivered impressive results. In just four months, The Nail Hub saw a 48% increase in new customer purchases, along with an 86% boost in overall revenue. These outcomes underscore the effectiveness of a well-executed Paid Search strategy in expanding market reach and engaging high-quality prospects beyond an established community.