The Olsinski Law Firm is a multi-practice area law firm that specializes in personal injury, criminal defense, DUI, family, and workers’ compensation law. Facing the challenge of increasing leads from Local Service Ads (LSA) and creating efficient and high-performing PPC campaigns, they turned to Black Propeller for assistance.
Our primary objective was to optimize the client’s PPC account, establishing an organized campaign structure that not only delivered effective results but also provided accurate and transparent performance metrics aligning with pipeline leads. We set out to achieve this while maintaining a cost per conversion of $150.
The Olsinski Law Firm operates in a highly competitive and expensive market, particularly in the personal injury sector. Our team recognized the importance of focusing on cost per qualified conversion rather than all conversions. Despite these challenges, we remained determined to achieve a positive return on ad spend (ROAS) and generate an increase in quality leads.
To address the complexities of the client’s requirements, we devised a comprehensive strategy. First, we created a separate Local Service Ads account for each of the firm’s two offices, allowing for more targeted and localized campaigns. We then conducted extensive keyword and market research to build well-organized campaigns that would attract the best leads at an efficient cost per conversion.
In addition to optimizing Google Ads, we expanded our strategy to include Microsoft Advertising. This decision proved highly successful, as we consistently achieved excellent cost per conversions month over month.
The results of Black Propeller’s PPC management services for The Olsinski Law Firm exceeded expectations. Despite operating in a fiercely competitive market, we successfully maintained a cost per conversion below the agreed-upon target of $150.
The impact of our efforts is best illustrated by the closure of over 100 cases resulting from our Microsoft, Google, and Local Service Ads advertising. These impressive results not only demonstrate our ability to optimize campaign performance but also showcase our commitment to driving tangible business outcomes for our clients.
Through meticulous campaign structuring, strategic keyword targeting, and expansion into Microsoft Advertising, Black Propeller successfully helped The Olsinski Law Firm achieve their goals. By maintaining a cost per conversion below $150, we not only delivered a positive return on ad spend but also generated a significant increase in quality leads.
Our case study with The Olsinski Law Firm exemplifies our expertise in PPC management and our commitment to delivering exceptional results for our clients. If you’re seeking a performance marketing partner that can navigate challenging markets and consistently exceed goals, Black Propeller is here to help.