About Brendan McKernan

Brendan is Head of Paid Media at Black Propeller, with more than a decade of experience in paid search and performance marketing. Before joining Black Propeller, he spent nearly six years at Jellyfish, progressing from PPC Executive to Senior Manager of Paid Search, before moving into broader digital marketing leadership. His experience spans hands-on campaign management, paid media strategy, account leadership, and team management, giving him a practitioner’s perspective on how paid media has evolved and what actually drives performance. He writes about PPC, paid search, campaign strategy, and the changing digital advertising landscape.