Conversions & Searches Surge for Augusta Precious Metals

Augusta Precious Metals helps individuals diversify their investment portfolios through the acquisition of physical gold and silver. Specializing in gold and silver purchase services as well as Gold IRAs, the company provides a reliable hedge against economic instability and inflation, ensuring clients have a secure, tangible asset for long-term wealth protection.

Although the client had long collaborated with a data scientist consultant for analytics and campaign setup, the approach lacked marketing creativity. The existing campaign structure, centered around a primary “Bold IRA” campaign with several ad groups, suffered from a lack of outside-the-box thinking. This limited innovation hindered campaign optimization and stunted growth potential despite having a solid data foundation.

We revamped the approach by focusing on effective budget allocation to prioritize high-potential keywords and campaigns that were most likely to generate qualified leads. Leveraging historical data, we maximized the impact of top-performing keywords while shifting underperforming ones to exploratory campaigns to uncover new growth opportunities.

To ensure both immediate results and long-term scalability, we cultivated evergreen campaigns that consistently delivered strong lead growth and strategically invested in emerging opportunities as insights surfaced.

Our revamped strategy delivered significant improvements across the board. For the “gold IRA” keyword, we secured 5 additional conversions, enhancing the overall conversion value. The non-brand term “buy gold coins” generated 3 conversions with a modest spend of $57, while the branded term “Augusta Gold” yielded 4 more conversions.

Notably, average monthly searches surged by 200% over the past three months, demonstrating that our strategic pivot not only optimized campaign performance but also effectively captured rising demand.