Google Partner Badge

The Challenge You’re Facing

Paid Search Performance Doesn't Break Overnight, It Erodes.

Spend goes up. Quality scores slip. Leads dry up. Most brands swap agencies or shuffle budgets, but if your search strategy is off, a new vendor won't save it.

At Black Propeller

We help growth-stage brands break out of the endless "optimize and hope" loop by fixing what's actually broken.

... who you’re targeting, how you’re speaking to them, and how your funnel works together.

How We Fix It

Our Paid Search Approach is Built for Pipeline, Not Just Traffic.

User Icon

Campaign Planning That Drives Results

We identify the highest intent and fast growing keywords for your business, then pair them with compelling ad copy and high converting landing pages to capture demand and turn clicks into revenue.

User Icon

Multi-Platform Paid Search Expertise

From Google to Microsoft Ads, we build platform-specific strategies designed to capture high-intent traffic and drive conversions at the most efficient CPA possible.

User Icon

Proprietary AI That Optimizes Your Account 24/7

Our AI continuously monitors your campaigns and surfaces the biggest opportunities for profitable growth across bids, budgets, devices, match types, geographies, dayparting, and more.

User Icon

Full-Funnel Media System

We align your paid search with other key channels (social, SEO, Amazon) so your message is consistent from first click to closed deal.

Case Studies

From Plateau to Performance.

See how brands like yours went from stalled campaigns to scalable growth with our Paid Search strategies.

Humble Brag

We’ve managed over $50M in Paid ads & consistently lowered CPL by 30–60% for growth-stage brands.

Work With Us Banner

Why Work With Us

We’re Not Just Another Paid Search Agency, We’re Your Performance Partner.

CPL creeping up? Search terms irrelevant? Conversion rates slipping? Most brands switch agencies but don't solve the deeper problem. Changing vendors doesn't fix strategy.

  • No cookie-cutter playbooks
  • No junior teams learning on your dime
  • No “audit theater” that tells you what’s broken without fixing it
  • We work as an extension of your team to deliver strategy, execution and scale

Clutch Reviews

"Their comprehensive, data-driven approach made a measurable impact on our sales performance
and marketing efficiency."

Donna York, E-Commerce Manager for Scrub Pro Uniforms

Clutch Badge

Other Services We Bring to the Table

Paid Search Is Just the Start.

Most of our clients partner with us for Paid Search and stay for the full-funnel growth. Our in-house experts also deliver: