Meet The Folks
Who Make It Happen.
With our expertise, you are next in line for an extraordinary success story. Meet the folks who work relentlessly to make sure you succeed.
Sean McDonald
Chief Operating Officer
I am an agency and client leader with a vinyl collection older than your SEO strategy. From Navy Machinist Mate to building million-dollar campaigns, I’ve seen (and solved) it all. When I’m not coaching the BP team or figuring your next omni-channel strategy, you’ll find me digging through record crates for hidden gems.
Brendan McKernan
Head of Paid Media
Brendan loves data – whether its analyzing a client’s digital performance or running numbers on who to start in fantasy football. When he isn’t knee deep in numbers he can be found searching for the next craft beer to enjoy or cheering on the Baltimore Os or Washington Football Team. (maybe not the best choice in winning teams).
Delaney Newhart
Director of Strategy
Immersed in social media from a young age, Delaney was frequently told by teachers “you’ll never get a job that lets you sit on social media all day”. Determined to prove someone wrong besides herself, she continued to post on social media and learn as much as possible about each platform. #Inspiring. And while she could have never predicted the multi-billion dollar future of social advertising, she’s thrilled she never lost sight of her passion for discovering new audiences online and finding creative ways to connect with them. Or at least that’s what we hear. She’s not writing this in the third person or anything…that would be weird.
Brooke Nichols
Director, Paid Search
Brooke Nichols is a Search Marketing Sherlock Holmes with 15 years of experience navigating the digital marketing world. She’s adept at cracking the code for both Fortune 100 giants and local mom-and-pop shops alike. Based on Maui’s beautiful north shore, Brooke enjoys hiking to waterfalls, swimming in waterfalls, and cooking coconut cake in her spare time.
Ashley Poling
Paid Social, Director
As a native Annapolis resident, Ashley is passionate about two things: sports and food. Her love for the Washington Capitals runs almost as deep as her true love – playing volleyball. If she isn’t playing in a tournament, she is most likely trying a new recipe or searching for Maryland’s best espresso martini.
Hannah Johnston
Creative Director
Hannah creates seamless user journeys at Black Propeller, driven by performance creative. When she’s not optimizing click-through rates, she’s out on the trails, working on her thru-hike rate. Whether online or outdoors, she’s always on the hunt for the perfect route.
Madelyn Capehart
Director, SEO
Madelyn is a nerd at heart and just wants websites to be faster, easier to navigate, and serve up more engaging content. To make this vision a reality, she has spent the last 10 years working in the SEO industry, spanning from Enterprise brands to local clients. When she is not keeping up on Google updates, & search trends, she is at the beach with the love of her life, her pug, Franklin.
Annie Yeager
Director of Growth
Annie is the glue at Black Propeller, but we don’t tell her that. Glue is a sensitive topic for her. See, Annie loves horses, a lot. And they love her too. Especially Serene Harbor, who made her a famous Steeplechase Jockey. Unfortunately, Annie’s horse racing skills don’t really translate to most other sports, like ping pong. She’s awful at that.
Mary Morris
Account Executive
Mary’s pride and joy is her dog, Fred. He might be cross-eyed and scared of balloons, but she loves him just the same. She recently moved to Maryland and is already obsessed with crab dip. When she’s not crossing items off of her to-do list, she is staying up to date on the latest Tik Tok trends, and researching new marketing tactics.
Casey Weider
Account Executive
Casey grew up in New Jersey but now represents BP on the West Coast, based just outside of sunny Los Angeles. He has an extensive background in digital advertising, and truly loves connecting with business owners, and discussing opportunities to improve their digital strategy. When he’s not talking about digital performance, he’s busy keeping the movie theater industry afloat, as he sees over 100 movies in theaters every year.
Dalton Bowlin
Associate Director, Paid Search
When he’s not bragging about how great working in Glacier National Park was or listening to extremely heavy music (which he listens to nonstop), Dalton’s just a normal dude with a passion for PPC. He loves learning the latest digital marketing techniques, loves his awesome wife, and loves to say he can quote 95% of the movie, “The Other Guys”, but we have yet to verify if that’s accurate.
Bev Bankert
Senior Account Manager
Bev brings a decade of digital marketing experience driving high-performance strategies that not only meet but exceed client expectations. From crafting captivating campaigns to mastering the ever-changing paid search landscape she’s honed her skills to deliver results that truly matter. When she’s not strategizing for clients, you can find her exploring the streets of Europe, training her high energy border collie or channeling her love of fashion into a hobby resale business blending her analytical skills and love for style, in a mix of entrepreneurship and fashion.
Nick Daeschner
Account Manager
Nick takes a lot of pride in his knowledge of digital marketing – almost as much pride as he has for being in the 100 lap pacer club at Fallston High School. Outside of the office Nick enjoys hanging out with friends, working out after work, and playing Disney Scene It with his family.
Jessica Bratton
Account Manager
Jess is a Harford County native, that clearly doesn’t get out much. When she does, she enjoys glamping with her husband but only if cornhole is involved. On the weekends you can find Jess bartending at the local brewery or hanging out with her cats. Crazy cat lady, or just crazy?
Allexander Lainez
Senior Account Manager
Allexander is a Miami native who was born and raised in south Florida. Outside of loving everything PPC and constantly loving to learn more of the PPC world, Allexander is a blue belt in BJJ & Kickboxing and enjoys spending his Sundays watching NFL RedZone.
Eric Ramirez
Account Manager
Eric is your go-to paid media guru with many years of navigating the digital ad jungle. When I’m not optimizing campaigns, you’ll find me cheering on my favorite teams in football, soccer, and watching my favorite fighters on UFC. Oh, and let’s not forget my dynamic duo, Blue and Riley, the furballs that keep me sane in this wild world. Originally a Cali kid, but now happily soaking up the mountain vibes in Colorado.
Tina Lopez
Account Manager
Though she’s new to the team, Kristina comes from a Communications and Paid Search background with a passion to learn all there is to offer about Paid Media and the ins-and-outs of the industry. When she’s not at work you can find her anywhere but home– whether it’s kayaking around HarCo, going to an Orioles game, or finding the nearest concert, you’re bound to see her around.
Kayla Anderson
Paid Media Manager
Kayla enjoys spending her free time staying active with spin classes, CrossFit, and occasionally running for fun (is that fun?). When she isn’t doing something active you can find her wishing that she was at the beach getting in touch with her spirit animal, the dolphin.
Amelia Lark
Paid Media Manager
Amelia’s first words were “Go Birds.” Being raised outside of Philadelphia, Amelia’s favorite foods are soft pretzels and cheesesteaks (with cheese wiz – obviously). When she’s not cheering on the Eagles or Phillies she’s likely down the shore with a good book or exploring her new home, Maryland.
Emily Hlavac
Senior Paid Social Manager
Emily loves social media advertising, but loves the Chesapeake Bay more. Although she spends most weekends in the crab capital of the world, she claims to have never tried seafood. Instead, she’ll ask any restaurant if they have buffalo chicken wraps. Maybe that’s weird, or maybe buffalo chicken wraps are just that good.
Madison Ruhling
Paid Social Manager
Madison loves to explore the creative side of things, especially if it involves choreography. She has been a dancer pretty much her whole life and has been trained in all styles. In her free time, you can find her in the studio creating new choreography!
Sean Burns
Paid Social Specialist
Born in Baltimore but raised in New York, Sean is proud to be back in his home state. Twenty two years older and six feet taller than when he left, he is looking forward to reconnecting with his Maryland roots. Although he was dragged to a lot of Yankee games in his younger years, he recently checked the AL East standings and is happy to be back in the O’s backyard.
Ryan Lindsey
Paid Search Coordinator
Ryan’s dynamic approach to digital marketing reflects his personality, which changes by the season. In the summer, you can find him with his feet in the water and a Mango Cart or Baltimore Blonde in his hand. When winter rolls around, Ryan swaps his flip flops for a snowboard and hits the slopes.
Larissa MacDougall
Digital Designer
If there’s anything Larissa loves as much as designing, it’s kicking back with a good mystery novel and drinking coffee. When she’s not doing those things, you can find her hitting a hiking trail or channeling her inner yogi (that is, when her cats aren’t trying to break down her door demanding attention). If you have an orange cat, you know what she means.
Paige Fielhauer
Digital Designer
Paige’s love of exploring the intersection of form and function is driven by asking all of the whys. From clients to Javascript, she loves looking into the nuances of how things function and asking “How can we make this even better?” While designing, you will catch her with her headphones on and listening to something at all times (and it shows in her Spotify wrapped stats). When Paige isn’t in the office, you will see her taking a stroll around REI prepping to check off another National Park. Her current hobby is teaching her roommate’s cat, Fitz, new tricks (most recently to fist bump!)
Kyle Wedemeyer
Digital Designer
Kyle brings a balance of creativity, problem-solving, and unnecessary memes to the performance creative team. When he’s not crafting up landing pages or ads, he’s likely found curating the perfect Spotify playlist or battling it out in a complex board game you’ve never heard of. Outside of work he loves trying new breakfast spots, playing pickup volleyball, and praying on the Yankee’s downfall (Go O’s).
Megan Hall
Junior Digital Designer
Megan’s devotion to the Orioles and commitment to fitness mirror her unwavering dedication to her craft. When she’s not fueling her love for baseball or hitting the gym, she’s diving into the pages of a good book or mentoring high school girls. You can always tell when Megan is in the office by hearing a bright “Good Morning!” at 8 a.m. that can be heard from across the office. And when the sun’s out, you can bet she’s indulging in a refreshing snowball (with marshmallow) – because what’s summer without one?
Mik Vance
Senior Digital Designer
Hailing from Brooklyn, NY, Mik is an award-winning digital designer. Since 2001, he’ done ground-breaking work for web, brand, marketing, content, and product teams. His clients include MTV, ESPN, Nickelodeon, Harvard, Scholastic, and even Beyoncé.
Bill Barbre
Senior SEO Manager
Meet Bill, the National Staring Contest Champion and a digital marketing guru. With 25 years of experience under his belt, Bill has expertly navigated the ever-evolving landscape of digital marketing, mastering the nuances of algorithms and user behavior. He understands what it takes to elevate brands and drive traffic in an increasingly competitive online world.
Katie Grim
SEO Specialist
Katie is equal parts wordsmith and SEO nerd, passionate about creating data-driven content that connects with audiences. With a background in physical therapy and digital marketing, she brings a unique perspective to the world of SEO, including a knack for analyzing and improving systems for optimal performance. Outside of work, Katie can be found relentlessly testing new puns (please stop), hiking her next 14er, or doting on her ever-growing collection of houseplants (some of which are actually thriving).
Leah Forest
Operations Manager
Managing life with two little boys at home has prepared Leah for her role as “Office Mom.” When she’s not organizing and keeping up with demands, she’s either watching Netflix or eating pasta. But probably both. While she’s 99% Greek, the 1% of her that is Italian is her appetite. Seriously, pasta is all she eats.
