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The Challenge You're Facing

You've Hit the Ceiling That "Optimize and Hope" Built.

You're not short on traffic. You're short on answers. Spend goes up, CAC follows, and the agency sends a report instead of a fix. The real problem isn't your budget. It's that nobody has the tools or the depth to see what's actually broken.

  • Your Channels Aren't Talking to Each Other
  • You're Scaling Spend Into a Broken Foundation
  • Creative Is Fatiguing and Nobody's Catching It
  • Your Agency Is Reactive. You Find the Problems First.

At Black Propeller

We help DTC Brands Break Out of Growth Plateaus By Fixing Broken Funnels & Scaling Existing & New Growth Channels

Our Strategists are powered by AI

Ecommerce Expertise

  • Merchant Center & Feed Optimisations
  • Cross Channel - Google, Meta, Bing, Amazon, Tiktok, SEO/GEO
  • Retention Marketing (Retargeting, Email, SMS)
  • Measurement & Attribution
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AI-Powered. Human-Led.

Prism, Proprietary Campaign management AI .

  • 24/7 performance Monitoring
  • Surface Performance Anomalies in Realtime
  • Our Strategists execute at speed
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41%

Increase in revenue

7.5x

Peak ROAS Achieved

2.3x

Average Spend Scaled

Scroll-stopping creatives, always

Meet Adroom. Creative That's Always Fresh, Always On-Brand.

  • On-Brand at Scale
  • Built for Performance Testing
  • Kill Fatigue Before It Kills ROAS

AI-Powered. Managed for You

We Make Sure AI Recommends You,
Not Your Competitors .

  • We monitor how your brand appears across every major AI search engine
  • We find exactly where competitors are being cited instead of you
  • We fix it, optimizing your content so AI recommends your brand by name
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Clutch Reviews

"Their comprehensive, data-driven approach made a measurable impact on our sales performance
and marketing efficiency."

Donna York, E-Commerce Manager for Scrub Pro Uniforms

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What We Do

Every Growth Channel Your DTC Brand Needs. Built to Work Together.

We don't run channels in silos. Paid search, paid social, SEO, creative, Amazon — each one built around your customer, your catalog, and your growth targets. Everything compounds.
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Google Ads and Shopping

Where most of your DTC revenue lives, when it's built right.

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Paid Social

Full-funnel, not just top-of-funnel.

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SEO & AIO

Compounding traffic that doesn't disappear when you pause spend.

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Performance Creative

Ads built to perform. Not just to look good.

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Amazon

Capture demand where your customers are already shopping.

Case Studies

From Plateau to Performance.

How DTC brands like yours stopped stalling and started scaling.
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60% ROAS Growth for Pandora’s Jewlery

Eliminating wasted ad spend & shift from TCPA to TROAS drove 64% ROAS Growth

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178% ROAS Growth For Peruvian Connection

Launched targeted Pmax campaigns & refreshed seasonal creatives to drive string surge in sales & ROAS.

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Shade pro drives 107% ROAS Uplift

548% sales & 11x ROAS growth with account restructuring around highest margin products & fixing match types.

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We’ve managed over $50M in Google Ads & consistently lowered CAC by 30–60% for growth-stage brands.

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Why Work With Us

Senior Strategists. AI Execution. No Middlemen.

Most agencies optimize around the edges. We fix what's actually broken with AI that moves fast and strategists who know what they're doing.

  • No junior teams on your account. Senior strategists own your growth from day one. No handoffs to coordinators, no one learning on your budget.
  • No cookie-cutter playbooks. Every strategy is built around your catalog, your customer LTV, and your margins. Not a template recycled across clients.
  • No audit theater. We don't show you a deck of problems and call it an audit. We show you what's broken and we fix it.
  • No black boxes. You'll know exactly what Prism flagged, what Adroom tested, and what our strategists changed and why. Full transparency, always.
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