Your Google Ads Should Be Scaling, Not Stalling.
If your CAC is climbing and your conversions are flat, it’s not a bid problem, it’s a strategy problem. Let's chat about it.
We work best with growth-stage brands spending $10k–$250k/mo across media who:
We’re Built for Brands Ready to Scale.
Are We a Good Fit?
- Have plateaued and need momentum
- Want deeper strategy, not just execution
- Are serious about paid media as a growth lever
CAC creeping up? CTR flat? Conversion rates slipping? Most brands “optimize” but don’t solve the deeper problem. Bid adjustments don’t fix strategic misalignment.
We Rebuild Paid Media From the Audience Up.
How We Fix It
Audience Planning
We start where most agencies skip, mapping real decision triggers, not just keywords.
Full-Funnel Execution
Google Ads + Paid Social + SEO + Amazon working together, aligned by intent.
Forward Strategy,
Not Audit Theater
You don’t need more reporting. You need momentum.
AI That Works
Budgeting, testing, and insights, accelerated by Pixis AI.
Paid Social
Show up where your customers actually spend time, with creative and targeting built to convert.
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Humble Brag
We’ve managed over $50M in Google Ads & consistently lowered CAC by 30–60% for growth-stage brands.
CAC creeping up? CTR flat? Conversion rates slipping? Most brands “optimize” but don’t solve the deeper problem. Bid adjustments don’t fix strategy.
We’re Not Just Another PPC Vendor, We’re Your Performance Partner.
Why Work With Us
- No cookie-cutter playbooks
- No junior teams learning on your dime
- No “audit theater” that tells you what’s broken without fixing it
- We work as an extension of your team to deliver strategy, execution and scale
Google Ads Is Just the Start.
Most of our clients partner with us for Google Ads and stay for the full-funnel growth. Our in-house experts also deliver:
Other Services We Bring to the Table
Performance Creative
Ads built to perform, designed by creative specialists who know what converts.
SEO & AIO
Grow traffic and trust with strategies focused on what your customers are searching for.
Black Propeller © 2025
Google Ads Performance Doesn’t Break Overnight, It Erodes.
The Challenge You’re Facing
Clicks go up. Costs creep higher. Conversions plateau.
Most brands patch the problem with bid tweaks and new keywords, but if your account’s foundation is off, optimization won’t save it.
... who you’re targeting, how you’re speaking to them, and how your funnel works together.
At Black Propeller
We help growth-stage brands break out of the endless "optimize and hope" loop by fixing what's actually broken.
Our Google Ads Approach is Built for Scale, Not Just Clicks.
How We Fix It
Audience Planning That Matters
We map triggers, pain points, and buying behaviors so we can target the right people with the right message, not just whoever clicks first.
Unlocking the Full Google Ecosystem
We use Search, YouTube, Display, PMAX and more to build a full-funnel strategy inside Google. (Not just run ads, but unlock what actually drives scalable growth).
Fast, Focused Optimization
Daily performance tracking, creative testing and budget shifts powered by real-time AI (no waiting a month to make changes).
150% More Conversions for a Home Retail Brand
Audience-first targeting and creative drove 150% more conversions at 62% lower CPA.
From Plateau to Performance.
Most accounts that start with Google Ads grow into multi-service partnerships with us. Why? Because performance is a system.
Case Studies
2X ROAS for a Luxury Spa Brand
Cross-channel campaigns doubled ROAS and improved CTR by 25% through tailored audience strategy.
800% ROAS for a Home Services Brand
Attribution fixes and lead routing strategy helped achieve 8X return on ad spend.
At Black Propeller,
You'll Be In Good Company
We’ll break down what’s really happening, what’s missing, and how to fix it. No fluff, no commitment.
Get a Free Audit & Strategy Plan.
Full-Funnel Media System
We align your Google Ads with other key channels (social, SEO, Amazon) so your message is consistent from first touch to closed sale.
Donna York, E-Commerce Manager for Scrub Pro Uniforms
