Google Ads Fundamentals
You will have 15 minutes to complete this 25 question quiz.
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Your client gets more conversions from ads that appear to people in Atlanta. What actions should you take to try and increase the number of conversions for this client?
2 / 23
A client who owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
3 / 23
When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
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Anne’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
5 / 23
Which of these metrics is especially important to clients who are running a branding campaign?
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What is the purpose of ‘Campaign priority’ within Shopping campaigns?
7 / 23
Which of the following items is not a component of Quality Score?
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All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?
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Which client would you advise to use radius targeting?
10 / 23
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
11 / 23
If you’d like your ads to show on certain websites across the Internet, you can add these websites as:
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Your client wants to improve her ad position. What would you recommend?
13 / 23
A unique benefit of managing a Google shopping campaign is that:
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You can use audience targeting to show your ads to:
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John is using an “all products” group to advertise a number of product brands, and he notices that performance is particularly high for three of the brands. In order to achieve a higher volume of traffic for these top performers, John should:
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What happens when a campaign consistently meets its average daily budget?
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Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
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Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
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What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?
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Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
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You can win a higher ad position in the auction with a lower CPC bid by:
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Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?
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Your score is